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商品編號： 9-708-453 出版日期： 2008/03/07 作者姓名： Collis, David J.;Stuart, Toby;Smith, Troy 商品類別： Other 商品規格： 24p 再版日期： 2022/03/17 地域： 產業： Food and beverage sector 個案年度： 2002 -
商品敘述：
In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the analysis of the merger decision. The (B) case explores the specific identified synergies in-depth and provides an opportunity to judge their viability. The (C) and (D) cases conclude the story and update the case with issues facing the global confectionery leader in 2008.
涵蓋領域：
Business history;Mergers and acquisitions;Organizational restructuring;Strategic positioning;Strategy execution;Strategy management
相關資料：
, (9-713-413), 41p, by David J. Collis
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